Question

What are the ethical issues regarding promotional clutter? Is there likely to be consumer backlash? •

Answer 1

There are various ethical issues regarding the promotional clutter.

Promotional clutter includes all the numerous methods of direct marketing and advertising methods that consumers interact with daily.

Because of increased competition, even the promotional flutters by advertisers are challenging to get noticed by the consumer. As a result, the advertisers start finding different ways to catch the eye of the consumer.

Promotional clutter has become offensive, silly, inappropriate, and dishonest.

These all are the ethical concerns regarding the promotional clutter consumer happened to interact with daily.

The frequent messages to customers through advertisements or emails are also annoying and intrusive.

So, these are the reasons why one can consider promotional clutter as ethically and morally inappropriate.

Yes, there is likely to be a consumer backlash.

It is so because these messages and promotional clutters are usually misstatements, the advertisers use misleading claims and manipulative things to attract customers.

The advertisers also promote reinforcement of stereotypes and sex appeals, which is immorally wrong as it can affect the minds of specific age groups. It can raise the rage among consumers as a concern, thus, leading to a consumer backlash.