Question

Mobile Marketing? cite sources

Answer 1

Mobile Marketing is the process of online marketing that is conducted through a process of multi channel medium that are sms, email, social media, mobile applications, etc. and all these activities are generally executed with the help of a smart phone or a mobile communication equivalent device. It is a latest trend in the marketing industry and this is the future of marketing because customers rely on convenience today and an advertisement via social media will attract more target than any other medium. Organizations in order to sustain has already started using this way of marketing and advertisement because they are aware of its importance and how to deal with the situation in order to cope with the changing situations.

References

Andreas Kaplan (2012) If you love something, let it go mobile: Mobile marketing and mobile social media 4x4 Found, Business Horizons, 55(2)