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Describe mobile marketing in detail. Discuss and describe a time where you have been reached by...

Describe mobile marketing in detail. Discuss and describe a time where you have been reached by mobile marketing and how it affected your behavior towards buying that product.

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With almost 730.7 million people using mobile, India is a huge market to explore as a mobile marketing. And, in last few years mobile marketing has grown exponentially in India and become one of the most preferred tools for companies to market their products and services. As far as I am concern, usually I don’t get attracted to the products and services being marketed through mobile, specially loans, credit cards, real estates etc. But yes, whenever some ecommerce sites notifies me through SMS about the new arrivals or special discount, I get inclined to visit their websites and check out those offerings, perhaps that’s the biggest change in my behavior towards buying the products and services.

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