Question

Siemens B: implementing the strategy - case study possible que and ans

Discuss about

1. Merger and Acquisition

2. competitive strategy and Business model

3. Cooperate strategy and diversification

4. Entrepreneurship and innovation

5. Strategy Evaluation and development

6. Leadership and strategic change

Answer 1

Siemens is one of the world's most prominent companies and Europe's largest technology conglomerate. The company's goal is to become a leader in climate change reduction by improving the performance of customers through efficient products. In fact it has proclaimed to media that it has the most environmentally friendly industrial technologies portfolio.

1. Merger and acquisitions... In a time when the power and rate of change is unprecedented, the ability to anticipate change, adapt quickly and constantly improve is more important than ever before. If you fail at these tasks, you don't have a future. But, if you succeed, you can shape it.

Siemens is comprised of Siemens AG, Siemens Healthineers and the new Siemens Energy. Siemens AG.'s largest acquisition to date was in 2015, when it acquired Dresser Rand Group for $7.8B ...Siemens AG has acquired in 12 different US states and 11 countries. The Company's most targeted sectors include software and information technology.  

2. Competetive strategy and business model ... Siemens is a large organisation and has lot of competitive advantage towards other companies engaged in the same or similar business. Siemens has strategic alliances with business houses in delivering products and services like generation, transmission and distribution of electricity.  

3. Cooperative strategy and diversification .... Collaboratively working with suppliers and it's customers for manufacturing and delivering Made to order (MTO) products by integrating it's supply chain and its processes helped the company in delivering its products and services to end customers.  

4. Entrepreneurship and innovation .... Siemens is a global powerhouse focussing on the areas of electrification, automation and digitalisation. Harnessing the power of solid entrepreneurship and innovation, Siemens gradually developed from a small backbuilding workshop in Berlin around 170 years ago to a global technology company.

5. Strategy evaluation and development .... One of Siemens' strategies is Diversity as a factor of success. Siemens is promoting diversity in the management ranks of the company to a greater degree than ever before. In 2008, Siemens applied the strategy of diversity into organisational structure.

6. Leadership and strategic change ... Siemens is a very proud company with a history of innovation and success. Siemens faced a leadership crisis when it was reeling amid a global bribery investigation in 2007. Peter Loscher was hired as the first outsider to become the company's top leader. With any champion business organisation, crisis is often turned out to be an opportunity and the leadership crisis at Siemens was an opportunity to infuse fresh energy in the organisation.   

Conclusion : With latest technology and innovation, Siemens has global powerhouse focussing on the areas of electrification, automation and digitilisation. One of the world's largest producers of energy-efficient, resource saving technologies, Siemens is a leading supplier of systems for power generation and transmission as well as medical diagnosis.