Hp company
Describe the role cost will play in your distribution method
in 200 words
For HP company, Role cost will play of the four elements of a
market mix. Distribution is the process of delivering a product or
service to a consumer or business user who needs it. This can be
done directly by the manufacturer or service provider or through an
indirect network with distributors or intermediaries. The other
three elements of a marketing mix are product, price, and
promotion.
Distribution decisions must be made in accordance with the vision
and strategic mission of the company as a whole. Developing a joint
distribution plan is an important component of strategic planning.
At the strategic level, there are three broad approaches to
distribution: mass selection and exclusive distribution. The number
and type of intermediaries selected largely depends on the
strategic approach. General distribution networks must add value to
consumers.
Delivery is primarily related to ensuring that the product reaches
the target customer in a direct and cost-effective manner. For
services of concern, most deliveries involve accessibility.
Although the conceptual subdivision is simple in distribution
management, distribution can include a variety of activities and
disciplines, including: detailed logistics, shipping, warehousing,
inventory, and channel management, as well as recruitment.
Before designing a distribution system, planners need to determine
what the distribution network needs to achieve in the long run. The
overall approach to the distribution of a product or service
depends on a number of factors, including the type of product,
especially the susceptibility. The market serves the geographical
scope of operations and the mission and overall vision of the
company. The process of defining a comprehensive statement of the
goals and objectives of the distribution network is a strategic
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