Let me identify various key
steps as considered in maintaining Nivea’s leading position in the
global facial care market, these steps are presented
below:
- They have altered their
logo as to look much modern and they improved packaging
design.
- They continuously reviewed
market needs, consumer needs and they worked on innovation,
research and development activities.
- They have put their strong
appearance on global markets and they have also considered local
responsiveness as to keep penetration of their products in several
new markets.
- They have considered
ergonomic designs as to provide highest level of comfort ability to
the customers.
- They have introduced their
existing products in various new markets and they have considered
expansion plan for their product line.