Question

It’s time for a marketing audit! The Health Care System wants to see how responsive they...

It’s time for a marketing audit! The Health Care System wants to see how responsive they are to market needs and preferences, and if their marketing strategies are showing a good return on investment. You have been brought in as an objective party to perform this audit. During this episode, you need to identify the right people to be in the interviews and choose the best questions to ask from the following categories. Identify who the stakeholders are in the interview and who are the best people to ask questions regarding the following categories (choose 3 categories). What are the questions you will ask?

  • Market and market segments
  • The organization
  • Competitors
  • Products and services
  • Price
  • Promotion
  • Channels of distribution
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Answer #1

The questinare wea can ask to the stake holders regarding the market and market segmenta are, what are the biggest biggest challenges in the market segment that you are competing?

Whadpes the success look like the company?

who do you think is impacted positive and negetive by the project and how?

what would happen if we dont change the way things are done today?

What other changes are happening within the organization that may impact this project?

How do you describe the process in the cost of the product?

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