Question

How Tesla applied Green Marketing

Answer 1

Green marketing is socially and environmentally responsible marketing through which company meets the present needs of consumers and enhancing the ability of future generation to meet their needs. Tesla applied green marketing by innovating and manufacturing electric cars. Green marketing should be sustainable and innovating marketing and Tesla’s electric is a real product and it improves its marketing as well. As the customers need and preferences are changing they are drawn their marketing towards these products which results into increase in sales and expansion opportunities for the company. Tesla is continuously making efforts to product more accessible and affordable to large number of audience, and it ultimately accelerate the advent of clean transport and clean energy production. It also changes the dependence of fossil fuels and shift towards the increase dependency on alternate fuels. Tesla offers a wide range of climate friendly products. Tesla’s product includes electric vehicles and home battery technology. Tesla has also launched a home and business battery to store renewable energy. It reduces the carbon foot prints.