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How can 4 P's concept be applied to social marketing for health educators/promoters in conventional marketing?

How can 4 P's concept be applied to social marketing for health educators/promoters in conventional marketing?

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Answer #1

SOCIAL MARKETING:-
- It is the application of proven concepts and techniques drawn from the commercial sector to promote changes in the diverse socially important behaviours as drug use, smoking,sexual behaviour.

4 P's of SOCIAL MARKETING:-
(i) PRODUCT:-service provided to support behavior change..
-Examples - blood pressure monitoring kits, improved HIV tests,cessation counseling.

(ii) PRICE:- interventions that would decrease the costs to the individual of taking the desired action.
-Example- regular exercise program.

(iii)PLACE:- it describes where and when individual will access the new product/service.
-Example- condom vending machines.

(iv) PROMOTION:-application of researches to determine the communication channels and activities to reach to the individuals.

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