Is there a difference between forecasting demand and forecasting sales? Can demand be forecast from historical sales data?
Though forecasting demand and forecasting sales sound quite similar, there is difference between them. One of the biggest differences is the external factor and current market scenario. As that comparison ensures that it’s not necessary the demand of a certain product in past would be similar with the one in current or future. For example, the demand for a certain mobile technology which used to be 5 years back should not be in demand currently or in near future, as people would want the updated technologies. Yes, demand can be forecasted from historical sales data. In fact, sales history and such data are used in forecasting demand.
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