Question

You have been asked to develop an advertising campaign for a local baker. How are the 5Ms related to each other? Use the local baker example to explain how the five concepts are interlinked.

Answer 1

A local Baker should design advertising campaigns suitable for needs , taste, preferences, fooding and dietary habits. Now , we shall explain its advertising campaigns with the help of 5Ms framework of advertising. These are described under following headings:

1) Mission:

Local baker should include its mission elements and goals to write and design its advertising campaigns.

2) Money:

The local baker should adopt those measures or methods which incur less cost . Online campaigns may be a good option.

3) Message:

It should be written or framed in such a way that suits the local cultural and social aspects. It must be clearly target the specific segments of the customers.

4) Media:

It deals with all those channels available to deliver the respective messages to the target customer. A particular media will be useful for one group but will not cater to other groups.  

5) Measurement aspect:

Baker should try to measure and collect the reach of its media campaigns and advertising campaigns. In this way, it can further modified to do more expense in those activities which may bring more customers.

Actually, all these factors must be designed and integrated to each other . Otherwise, benefits will not come to the organization like Bakery store. A good marketer should adept in delivering value based advertising campaigns.