Question

Imagine that your team has been hired by The Gap to develop a support media campaign in Washington, D.C., intended to stimulate sales among young professionals, ages 22 to 34. The clothing manufacturer is particularly interested in developing an edgy, out-of-home media campaign that can capture the attention of the large population of young professionals who work in the city and are frequent users of the Washington subway system. Describe in detail what you would develop, and give the different reasons why you think it would be effective?

How to use Advertisement on sidewalks in thia campaign?

Answer 1

Since the targeted market is the Washington subway users, the advertisement on sidewalks can be used in the subway screens focussing on the people of the age group of 22 to 34. To elaborate, an advertisement can be made using people from this age group portraying their busy lives running in between stations, wearing different attires of the brand, Gap. The trendiness and the comfort should be focussed on as it will be showing the commuters who are work professionals as well. The advertisement video clip should be as short as possible but it would focus on the hasty commuters running, work professionals wearing different stylish outfits from the brand which would correspond to their work as well.