Question

What are three new technology-based strategies that can be created to improve a company’s website?

Answer 1

> To increase a website traffic we can use SEO(Search engine optimization). It ensures that site appears high on the list of results of search engines when revelant customers type the key words in the search engine

> Embrace Social Media. Social Media presence has become very important these days for a brand to increase its visibility and value. Through social media , brand presence can be increased and from social media visitors cab be directed to the company's website

> Layered landing pages in the website. Driving customers to home page is not enough but they need to be directed to landing pages to drill down deeper.

For example, many businesses offer a variety of products and services these days. In such a case, each category must have a different landing page for customer's better experience.