Question

Dеscribe the diffеrences betwеen businеss-to-businеss and consumеr markеting for the following mаrket elements: Pricing channеls, promotion, distribution, customеr relаtionship and decision-mаking.

(250 words minimum) and please avoid using Plagiarism, thank you

Answer 1

First we need to understand what is the literal meaning of businеss-to-businеss and consumеr markеting.

Business to Business

Business to Business is defined in which it is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer. We can also called B-to-B.

B2B transactions tend to happen in the supply chain, where one company will purchase raw materials from another to be used in the manufacturing process.

B2B transactions are also the backbone of the automobile industry. Many vehicle components are manufactured independently, and auto manufacturers purchase these parts to assemble automobiles. Tires, batteries, electronics, hoses and door locks, for example, are usually manufactured by various companies and sold directly to automobile manufacturers.

Business to Consumer

business-to-consumer is refer as a transactions are those made between a company and individual consumers. We can also called B-to-C.

In online business-to-consumer sales, there are generally five business models.

1. Direct Sellers

Examples include Target.com, Macys.com, and Zappos.com.

2. Online Intermediaries

These “go-betweens” put buyers and sellers together without owning the product or service. Examples include online travel sites such as Expedia and Trivago and arts and crafts retailer Etsy.

3. Advertising-Based

such as the Huffington Post and Observer.com, are examples.

4. Community-Based

The best-known example is Facebook, which helps marketers target ads to people according to very specific demographics.

5. Fee-Based

such as The Wall Street Journal – or entertainment services such as Netflix or Hulu.

• B2B pricing is the process of setting prices on goods or services with the intent of marketing and selling them to other businesses, and not directly to consumers.B2B pricing is the process of setting prices on goods or services with the intent of marketing and selling them to other businesses, and not directly to consumers.

While B2C Pricing can determine whether your business succeeds or fails, which is why it's a strategic priority for every organization. If you want to price your product to maximize sales, market share or profit, you need an effective pricing strategy.

• B2B (business-to-business) promotion refers to any marketing strategy or content that is geared towards a business or organization. Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies.

while B2C promotion is vital for all businesses that sell consumer-based products or services. These include restaurants, drug stores, car companies, fashion businesses, software companies, grocery stores, and so forth.

• Business-to-business (B2B) Distributor, also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer

While B2C customers often have differing ways of navigating or fin

ding your site, they often share similar expectations when it comes to product information and ease of use. B2C buyers may want to utilize a more leisurely browsing style experience, looking to compare a few options side-by-side, or may even enter your site via a marketing channel.  Whatever the situation, B2C eCommerce experiences often differ from those of B2B eCommerce

B2B CRM is less number to lead while B2C more number of leads.

A B2C CRM is built exclusively to handle the business requirements of customer facing businesses. The sales cycles are generally shorter, and the lead sources are numerous, which means that one person could be coming in through various sources.