Question

11   The promotion technique for consumers according to which demonstrations and displays of products made at place...

11   The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called

  1. point of purchase promotion
  2. cents off deals
  3. sales premium
  4. advertising specialties

12   The pricing strategy used to set prices of the products that are must be used with the main product is called

  1. optional product pricing
  2. product line pricing
  3. competitive pricing
  4. captive product pricing

13   The new product pricing strategy through which the companies set lower prices to gain large market share is classified as

  1. optional product pricing
  2. skimming pricing
  3. penetration pricing
  4. captive product pricing

14   The kind of reduction made to those buyers who buy large volumes of products is classified as

  1. cash discount
  2. seasonal discount
  3. functional discount
  4. quantity discount

15   Considering the franchise organization, the independent business people involved other than service organization is represented as

  1. specialty line handlers
  2. corporate units
  3. franchisor
  4. franchisee

16   The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as

  1. category killer
  2. discount killer
  3. limited inbound retailers
  4. limited outbound retailers

17   The products that are bought without detailed comparisons are best classified as

  1. sought products
  2. unsought products
  3. less convenient products
  4. convenient products

18   The product quality level is considered as part of

  1. actual product
  2. augmented product
  3. de-augmented product
  4. customer value

19   The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as

  1. integrated logistics management
  2. intermodal logistics management
  3. intra-modal logistics management
  4. exclusive logistics management

20   The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as

  1. exclusive distribution
  2. exclusive dealing
  3. physical distribution
  4. supply chain management

Please answer ONLY ABCD. Thank you.

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