Question

In B2B relаtionship mаrketing, an orgаnization seеk to estаblish and bеnefit from a long-tеrm profitаble relаtionship with the customеrs; but in what way is relаtionship markеting of vаlue to the customers thеmselves?

Discuss (250 words minimum) and please avoid using Plagiarism, thank you

Answer 1

This can be easily understood with the AWS (Amazon web services) case study, to begin with, let me clearly outline some crucial introduction. I have been using AWS for my small business firm for the past 5.4 years. I need these services as my company and I am into application development and management.

I have been receiving a good proportion of values in terms of following -

• Better customer and query handling - I receive an enhanced AWS support service for my long term relationship which is otherwise available only after purchasing the subscription. So definitely a better customer support service is needed for my business real-time query handling.
• Cost-Effective - I receive a credit limit of $99 every month for payment exceeding $450. This is again value edition which is provided for long term members. The value generally increases with the increase in time.
• We have greater business flexibility - with more than 50 types of AWS services they offer we are in a position to have global solutions to our clients, big data management, high-performance computing enabled application to our clients.
• Long-lasting business - Since we are associated with the global brand and this strategy works for us as our clients also trust and value AWS services. This long term relationship helps companies like ours to work and grow better.

The B2B holds benefits from both the end, the benefit we have seen could be in other forms as well. From better management, timely query handling to easy business growth are some of the favorable points form the customer's perspective.