Assignment: Banner Ads (Please do not attempt to solve if you can not fulfill all the requirements!!!!)
A common trend in e-marketing is designing something "in-house"
and then outsourcing the actual development of the item overseas.
Substantial cost savings can be realized in this fashion, as people
in other countries will often do the same work at a fraction of the
price that it can be done within the U.S.
The problem with this is that people living overseas live in
different time zones and often do not speak English all that well.
Therefore, you must be very careful in telling the people you
outsource to what you want. You must be very detailed and
prescriptive or else the financial gains you realize through the
outsourcing effort will evaporate quickly due to work that doesn't
meet expectations.
Your goal for this assignment is to work through an example of
this. Imagine you work for a company with the following
characteristics:
The company is an online reseller of ultra-bright LCD HDTVs from companies like Samsung, Toshiba, LG, etc.
The company operates in the U.S., Canada, and Mexico
The company is about to launch a new e-marketing banner ad
program and needs you to design three new, eye-catching banner ads
to hand over to their overseas developers. The goals for each
banner are as follows:
Banner #1: should make reference to the fact that
all of the TVs sold by the company are at the deepest discounts
available, and are viewable from any angle.
Banner #2: should be a "TV Selector" ad that
allows users to select between several criteria (price, size,
resolution [720p, 1080i, etc.], warranty term) and present users
with the "perfect" TV for them.
Banner #3: should advertise the companies
e-incentive program which provides a discount in shipping based on
a customer's location (you can select your own discounts). The
discount incentive program should give a final "out the door" price
for the TV (you can make up your own tax rates if you wish).
In addition to these items, management would like a list of
potential sites to place these banner ads. Please come up with a
list of ten sites that would be good places to place these ads and
provide a very brief justification for advertising on each
site.
Banner1- Special offer, Big sale upto 50% off on all major TV brand. Limited time offer avail now
Banner2- Select and Buy,- A Tv selector offer. Presenting widest and affordable range of TV including all the latest audio-visual technology on offer. Avail now
Banner 3- Never before offer: providing incentive, cashback and flexible pricing for shortest delivery places.
I am listing 10 sites which are popular in their web traffic and hit by people. These website attract highest numbers if visitors and selected on that criteria
Facebook, Google, youtube, Twitter, LinkedIn, MSN, Netflix, Digit,pinterest,e-bay.
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