Question

Please answer the last BOLD question only: Assignment: Banner Ads A common trend in e-marketing is...

Please answer the last BOLD question only:

Assignment: Banner Ads

A common trend in e-marketing is designing something "in-house" and then outsourcing the actual development of the item overseas. Substantial cost savings can be realized in this fashion, as people in other countries will often do the same work at a fraction of the price that it can be done within the U.S.

The problem with this is that people living overseas live in different time zones and often do not speak English all that well. Therefore, you must be very careful in telling the people you outsource to what you want. You must be very detailed and prescriptive or else the financial gains you realize through the outsourcing effort will evaporate quickly due to work that doesn't meet expectations.

Your goal for this assignment is to work through an example of this. Imagine you work for a company with the following characteristics:

The company is an online reseller of ultra-bright LCD HDTVs from companies like Samsung, Toshiba, LG, etc.

The company operates in the U.S., Canada, and Mexico

The company is about to launch a new e-marketing banner ad program and needs you to design three new, eye-catching banner ads to hand over to their overseas developers. The goals for each banner are as follows:

Banner #1: should make reference to the fact that all of the TVs sold by the company are at the deepest discounts available and are viewable from any angle.

Banner #2: should be a "TV Selector" ad that allows users to select between several criteria (price, size, resolution [720p, 1080i, etc.], warranty term) and present users with the "perfect" TV for them.

Banner #3: should advertise the companies e-incentive program which provides a discount in shipping based on a customer's location (you can select your own discounts). The discount incentive program should give a final "out the door" price for the TV (you can make up your own tax rates if you wish).

Please answer this question only-------->>> In addition to these items, management would like a list of potential sites to place these banner ads. Please come up with a list of ten sites that would be good places to place these ads and provide a very brief justification for advertising on each site.

Homework Answers

Answer #1

List of the potential sites to place the banner ads -

  1. YouTube - This is the one of the biggest technology and social media platform which is used be most of the people in the world. Few ads are "must-see" ads which are casted while viewing a video. So, placing ads in YouTube will be a best place to place the banner ad.
  2. Facebook - Facebook is again a social media which is used by millions of people all around the world. An advertising banner on Facebook page with attractive consessions will attract more people to buy online.
  3. Twitter - Twitter is also a social networking site which can be used to draw attention of the people towards the recent trends an company has and what all does it have it its kitty for its loyal and prospective customers.
  4. Instagram - Instagram is slowly gaining a lot of popularity all around the world. People are more interested when they see fancy ads and fancy commercials. It will draw the attention of instagram users all around the world
  5. Tech gadgets sites - There are sites which gives both positive and negative reviews on the technology products and gadgets. Apart from that, they also compare different gadgets and give pros and cons of a product. Such sites give best reviews and almost cover all the aspects with a 360 degree focus.
  6. Paid sites - Few gadget sites take money and give best reviews of the product. They also instigate people to buy one particular brand by focusing only on the positives and constantly attracting media attention towards the product.
  7. Pininterest - Displaying on Pininterst is again an advantage to the advertisers. People generally take pininterst seriously, because that is the place which gives best of the attention to the product within the social media.
  8. Google + - This is a product of Google, and has its own attractiveness
  9. Yelp - This is a site which is king of reviews. There are millions of the people who go blindly with the Yelp reviews. So, advertising on Yelp will help the advertisers gain good coverage in the media.
  10. LinkedIn - This is a professional networking site. This is also a good place to advertise.
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