Question

Identify an advertisement that uses each of the following executional frameworks. Evaluate the advertisement in terms...

Identify an advertisement that uses each of the following executional frameworks. Evaluate the advertisement in terms of how well it is executed. Also, did the appeal and message strategy fit well with the execution? Was the ad memorable? What made it memorable? a. Slice-of-life b. Testimonial c. Demonstration d. Informative e. Storytelling

Homework Answers

Answer #1

I came to see an advertisement for a wrist-watch. It already has claimed a robust brand position in the market. The ad (advertisement video) starts with a father presenting the watch to his son. The ad narrates the life of the son and his crucial events happening in his life. The shots are focused on the watch at all important events like his marriage, job interview, et Cetra back to back. In the end, the protagonist handovers the watch to his son and the name of the brand would appear on the screen.
The way it is being presented creates trust in the company. It already sucks out the attention and creates an affection towards it. It is precise in stating what it is to society. Also, moreover, it is loyal to the product it is being marketed and makes perfect sense.
Yes, of course, the ad is memorable indeed.
slice of life and the way of storytelling made it memorable.

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
Choose one from each question: Marketing communications are the means by which firms attempt to ________,...
Choose one from each question: Marketing communications are the means by which firms attempt to ________, persuade, and remind consumers about the products and brands that they sell. inform interest none of the above attract reach 1 points    QUESTION 5 Which of the following is a shortcoming of advertising? It does not allow dramatization of brand or company. It is too customized and only attracts niche markets. Lagged effect. It can only be used to attract target or specific...
Employment Law Instructions · You must clearly identify the question you are answering in each of...
Employment Law Instructions · You must clearly identify the question you are answering in each of your answers. · You will be able to answer the questions based on the course materials (the text book, the Fair Work Act 2009 and the readings provided on Moodle). Referencing Please write your answers with reference to the relevant case law and legislation. · When you refer to a provision in the legislation, you must cite the provision and the legislation (eg s...
Pick 4 questions to answer that you feel confident that you picked the correct answer Regarding...
Pick 4 questions to answer that you feel confident that you picked the correct answer Regarding setting the budget for integrated marketing communications options: - all-you-can-afford approaches involve setting objectives and then specifying tasks needed to achieve them. - incremental technique tries to set budgets based on other firms’ decisions. - competitive budgeting establishes the same budget year after year. - percentage-of-sales methods tend to ignore the promotion-causes-sales relationship. Many advertisements work primarily through recognition which means - that the...
1) Describe an example of each of the following that may be found of your kitchen:...
1) Describe an example of each of the following that may be found of your kitchen: Explain how your choice falls into this category, and if there is a chemical name or symbol for it, provide that as well. Provide a photo of your example with your ID card in it. a) a compound b) a heterogeneous mixture c) an element (symbol) Moving to the Caves… Lechuguilla Caves specifically. Check out this picture of crystals of gypsum left behind in...
The consumers who the advertising will try to reach are defined as our ____________ A first...
The consumers who the advertising will try to reach are defined as our ____________ A first hand and detailed observation on the part of the marketing people to observe what is going on inside the store for their brand is called a ____ ____________ that go deeper than behavior and attitude and determine, at a basic level, people’s choices and desires. Research that delivers numerical data or facts on number of users, product usage, awareness levels, demographics, etc., is called...
Company Case Allstate: Bringing Mayhem to the Auto Insurance Advertising Wars In the spring of 1950,...
Company Case Allstate: Bringing Mayhem to the Auto Insurance Advertising Wars In the spring of 1950, the teenage daughter of Allstate general sales manager Davis Ellis was stricken with hepatitis shortly be- fore she was to graduate from high school. The worried executive arrived home from work one evening just as his wife returned from the hospital where their daughter was admitted. As he met her at the front door, his wife reported, “The hospital said not to worry. ....
GoodClothes and MIS: Case from struggle to revamp Headquartered in Dubai, GoodClothes is a highly successful...
GoodClothes and MIS: Case from struggle to revamp Headquartered in Dubai, GoodClothes is a highly successful department retailer offering completely designed casual clothing and accessories. The company operates 10 stores in all seven emirates and 1 store in Al Ain. The company owns 6 stores and franchises 5. For some time, marketing managers targeted population between the ages 40 and 60 who like loose, comfortable clothes. Then, management was tempted to stock its stores with clothes for a younger population...
Review and submit the Donatos: Finding the New Pizza case study below. Answer the following two...
Review and submit the Donatos: Finding the New Pizza case study below. Answer the following two questions: 2. Evaluate the Wassup meeting as an exploratory methodology to help define the research question. 4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests? Abstract and Written Case: The pizza segment of the fast-food industry is very aggressive. As people’s tastes change and new diets become the rage, restaurant chains must decide if...
Case Scenario LSS is engaged in flood relief support nationally and has been asked to do...
Case Scenario LSS is engaged in flood relief support nationally and has been asked to do several international Camp Noah projects. Last year the French government asked for resources for children in Southeastern France who had been affected by floods; LSS responded within 15 weeks with a French Camp Noah curriculum that met many of the project objectives. The Board of Directors of LSS commended the effort; international expansion was added to this year’s strategic objectives for the LSS organization....
1. Running On Carla Gomez is the owner of Running On—a retail store that sells shoes...
1. Running On Carla Gomez is the owner of Running On—a retail store that sells shoes and accessories to runners. Carla is trying to decide what she should do with her retail business and how committed she should be to her current target market. Carla started Running On retail store in 1994 when she was only 24 years old. At that time, she was a nationally ranked runner and felt that the growing interest in jogging offered real potential for...