Question

Identify an advertisement that uses each of the following executional frameworks. Evaluate the advertisement in terms of how well it is executed. Also, did the appeal and message strategy fit well with the execution? Was the ad memorable? What made it memorable? a. Slice-of-life b. Testimonial c. Demonstration d. Informative e. Storytelling

Answer 1

I came to see an advertisement for a wrist-watch. It already has claimed a robust brand position in the market. The ad (advertisement video) starts with a father presenting the watch to his son. The ad narrates the life of the son and his crucial events happening in his life. The shots are focused on the watch at all important events like his marriage, job interview, et Cetra back to back. In the end, the protagonist handovers the watch to his son and the name of the brand would appear on the screen.
The way it is being presented creates trust in the company. It already sucks out the attention and creates an affection towards it. It is precise in stating what it is to society. Also, moreover, it is loyal to the product it is being marketed and makes perfect sense.
Yes, of course, the ad is memorable indeed.
slice of life and the way of storytelling made it memorable.