How do SMIS increase social capital?
SMIS stands for Social Media Information System.
The value of social capital is determined by the number of relationships in a social network and the strength of those relations. These days progressive organizations maintain a presence on Facebook, LinkedIn, Twitter, and other social sites. They include links to their social networking presence on their web sites and make it easy for customers and interested parties to leave comments.
If you are an influencer in your social network, your opinion may force a change in others’ behavior and beliefs. Using social networks to connect to those with more resources: The 3rd measure of the value of social capital is the value of the resources controlled by those in the relationships.
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