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Organizational Mission means to you and target market?

Organizational Mission means to you and target market?
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An organizational mission is a short statement which tells aim and reason of existance of an organization . It identifies overall goal ,goal of operation ,types of product and services it provides . It also tells about its primary customers and market and about its geographical area of operation. It also includes organizational values , its main competative advantages and its vision . the purpose of the mission is to fulfill the expression of its leaders about its target market made by its leaders. It also communicate its purpose and direction of its customer , vendors and stakeholders. Its essential components are :

(1) target market and target customer

(2) contribution :the product and service

(3) features : that makes the product diffirent so that customer can purchase it.

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