Question

Target market for Tesla S or X models: identify a usable market segment to be a target market. Select one of the market segments you described in (1) above as the one you believe is or can be the most profitable for your product or service offering and explain why you feel they can represent growth for Tesla. Refer to the six criteria for an attractive market segment as described in course content under ‘Selecting Target Markets’. Name your target market so you can use this name throughout all of your remaining writing assignments. Your name should be descriptive of the segments' characteristics like 'savvy young shoppers' or 'educated baby boomers', or 'urban hipsters', or the like. The goal is for your faculty member to get a mental image of your target market for the remainder of the semester.

Answer 1

The target market of Tesla X model is niche market. It targets towards mothers, families and people who prefer outdoor environment. It has deleted the worry of roof space and added the element back bumper. This has allowed for carrying equipment.

It has utilized focus strategy and made use of generic strategy for porter. It has focused on using focus strategy of differentiation and narrow market can be targeted with unique product. The customer segments are expanded and the model 3 can focus on middle class customers and improving the customer segments.

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