Question

1. Who is Google Target market 2. Who would be Google Proposed primary target market 3....

1. Who is Google Target market

2. Who would be Google Proposed primary target market

3. Who would be Google Proposed secondary target market

Homework Answers

Answer #1

1. I believe that the target market of Google is generally not restricted to any demographic factor or geographic factor, rather the target of Google is almost all who are looking for any kind of information and therefore we can actually make out that it is not possible to segregate the market segment in such a way.

2. The primary target market should be individuals who are using internet and having devices which gave them access like students, employees who are working, if we consider age as a factor then people in between the age group of 14 to 40.

3. The secondary target is people who are not students but working in a profession which actually demands information but there is very less scope for them because they do not have proper access so are lagging in this aspect but they actually can be proposed as secondary target market as they require a lot of information daily.

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