Question

Describe the four promotion strategies that marketers use to promote services.

Answer 1

Contests are a promotional technique which is sometimes used. A lot of contests don't even need a buy. The aim is to promote the brand and put the logo and image before the public, instead of making money through a hard-selling campaign. People enjoy receiving awards. Contest sponsorship will bring exposure to your product without an overtness of the business.

Websites on social media like Facebook and Google+ give companies a way to advertise goods and services in a more friendly atmosphere. At its best this is direct marketing. Social networks interact with a community of potential clients who can see the company from a different perspective.

Marketing by mail order. Customers who visit your company should not be ignored, as they have already agreed to buy your product. What can be good is that these customers get personal information. In return for the details offer a free product or service. These are consumers who already know your business and represent the target audience to which you wish to sell your new products.

Brand rewards and encouraging prospective buyers to sample a brand are approaches that businesses often use to launch new foods and household goods. Many of these companies fund in- promotions, offering samples of goods to encourage customers to try new prods

The customer referral incentive system is a way to enable current clients to refer new clients to your shop. Some of the perks you can use are free goods, big discounts and cash bonuses. This is a promotional tactic that leverages the sales power of your client base.