Question

Marketers often use customer rewards programs to encourage repeat purchasing or increased consumption of their products/services. Use a brand or a rewards club to illustrate the concepts of instrumental conditioning.                                                                                                                                                                                    

Answer 1

Ans- It is the work of the marketer to make rewards programs for customers in order to ensure repeatedly purchasing by the customers and also in order to create a good image of the brand in the eyes of the customers.A brand needs a focused and integrated plan to retain its best customers and put simply, it needs a customer loyalty program.

Instrumental conditioning occurs when a response is acquired and controlled by a contingency between the response and a reinforcer or outcome.

For example:-

Coke which is a big brand trys to bank the emotions of the people which were connected with santa. Due to the reason they spent on santa's clause campaigns.