Question

2. Using Cohen’s Tourist typology, explain how you can effectively segment a tourism attraction of your choice.

Answer 1

Cohen's tourist typology tries to divide tourists into four(4) categories :
A. Organized mass tourists - Characteristics of full-packaged holidays and highly influenced by the environment and what other people do or don't do.
B. Individual mass tourists - Although they travel conventionally and stick to places that are environment dependent, yet the only difference is they travel individually.
C. Explorer - Try to avail non-conventional means of travel although they do not compromise on comfort. These people like to be creative while travelling.
D. Drifter - Often seeking long terms stays, these tourists seek to adapt to the local societies. Believe in innovative tourism and risks.

While A & B (mass tourists) can be further segregated into institutionalized tourirsts, C & D are categorized into non-institutionalized tourists.