Question

What strategies can North American and Asian firms adopt to ensure access to the enormous EU market? PLEASE DO NOT COPY FROM ANOTHER ANSWER

Answer 1

answer: The EU market is a market that is mainly associated with the members of the European Union. This market also known as the European Single Market mainly seeks to allow free movement o goods, services, capital and even labor within the European Union (EU). This market not only focuses on the 28 member states but also other exceptional states like the Iceland, Norway and even Switzerland. They are part of this market through Agreements like European Economic Area and treaties like the bilateral treaty.

The North American and Asian firms in order to be fully participants in the global market, they need to have some form of strategy to participate in the EU market. Even though they are at an unfortunate position the brackets of being part of EU, they can make some strategy to out play this and participate in the Union’s market .

In order to for the two parties to have access to this market, they should try and establish operations within the boundaries of EU. This will make them to some extend an insider thus giving them a settling base for their functioning in the EU market. This can be made possible by a number of ways. This can be by the establishment of a wholly owned subsidiary and acquisition. This will put them in a position in which they can participate in the EU market .

They could also as well form an equity-based strategic alliance with companies and firms working within the EU market. This will also help them though indirectly to participate in the EU market. Firms that incorporate a strategy like that of investment will also be able to evade the peril that is in line with an export policy of being pulled out of the market.

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