Question

As a newly appointed head of corporate planning for an indigenous Ghanaian but globally competitive Bank. Your Bank has identified Liberia as a potential market it wants to pursue. Outline briefly, how you intend to identify the special features of competing in the Liberian markets.

Answer 1

1. First of all understand why our bank product and service is important to our business, customer and to the entire market

2. Identify how these products play in market and make it entirely different from other products.

3. Make the product better and more mindful product than others and it should be different from other competitive offerings

4. Make the success of the product in a fixed time frame.

5. Try to think beyond the revenue like give important to qualitative measures like category authorization, brand preference.

6. focus on customer expansion

answered by: anonymous