Retail sales have increased to a large extent from 2010 to
2018.
E-commerce being the major reason for such increase as the
customers have access to the products 24*7 according to their
convenience.
There is least requirement of going to retail shops for
purchasing as the same can be done from any place just through the
use of internet.
Further most of the times the advertisements keep highlighting
on your social accounts attracting you towards more and more
products making you spend more.
In some cases the need of the item is negligible but since the
attraction level is so high that the customer cannot ressist
himself from purchasing.
Hence all these conditions have led to increase in retail
sales.