Question

In 2010 Glacial HVAC, Inc. sold 3,305 air conditioning units in Fulton County. During that same year 46,786 air conditioning units were sold in Fulton County. Calculate Glacial's 2010 market share. Report your answer as a percentage, rounded to one decimal place.

Question 2 (10 points)

In 2010 47,413 air conditioning units were sold in Fulton County. Glacial HVAC, Inc. sold 3,275 units in 2010. 2010 industry sales represent a 8.9 % decrease over 2009 sales. Calculate 2009 industry sales. Round your answer to the nearest unit.

Question 3 (10 points)

In 2010 47,250 air conditioning units were sold in Fulton County. Glacial HVAC Inc. sold 3,269 units in 2010, compared to 2009 sales of 3,969 units. Calculate the percent change in Glacial's sales, from 2009 to 2010. Report your answer as a percentage, rounded to one decimal place.

Question 4 (10 points)

Webber Technologies is an emerging manufacturer of 3.5 inch diagonal touch screens for mobile communication devices/media players. 2011 industry sales were reported at 17.21 million units. This number represents an 19.2 % increase over 2010 industry sales. Webber Technologies had a 2010 market share of 5.8 %, compared with a 2011 market share of 4.2%. What was the change in unit sales for Webber Technologies, from 2010 to 2011, attributable to the change in industry sales? Report your answer in individual units

Question 5 (10 points)

Webber Technologies is an emerging manufacturer of 3.5 inch diagonal touch screens for mobile communication devices/media players. 2011 industry sales were reported at 17.63 million units. This number represents an 18.5% increase over 2010 industry sales. Webber Technologies had a 2010 market share of 5.8 %, compared with a 2011 market share of 4.1 %. What was change in unit sales for Webber Technologies, from 2010 to 2011, attributable to its change in market share? Report your answer in individual units.

Question 6 (10 points)

In 2010 Glacial HVAC, Inc. sold 3,369 air conditioning units in Fulton County. Glacial's largest competitor, Estes Heating and Air, sold 2,754 units during 2010. Calculate Glacial's relative market share. Round your answer to two decimal places.

Question 7 (10 points

The Samsung Galaxy has been a successful android phone for both t-Mobile and Verizon and is the current market leader. The HTC Inspire has also been popular, is sold through AT&T and Sprint and is the Galaxy's largest competitor. It is estimated that the Galaxy has a market share of 8.5 %, while the HTC comes in at 4.8 %. What is the RMS for the HTC? Round your answer to two decimal places.

Question 8 (10 points)

2009 industry sales of acrylic paintable caulk were estimated at 375,370 cases. Bennett Hardware, the largest competitor in the industry, had sales of 24,922 cases. The second largest firm was Ace Hardware, with a market share of 4.7 %. Calculate RMS for Ace. Report your answer rounded to two decimal places.

Question 9 (10 points)

If Philips Electronics enjoys a RMS of 0.50 and if Philips Electronics is the second largest firm in the industry, what is the RMS of the industry's largest firm? Round your answer to two decimal places.

Question 10 (10 points)

Life-Style Fitness, Inc. competes in the fitness market in South Carolina. 2010 industry sales were estimated at $ 73.4 million. Sales of the 4 largest firms in the industry were:

24 Hour Fitness: $ 6.3 million
YMCA: $ 5.0 million
Life-Style Fitness: $ 3.5 million
Iron Gym: $ 1.2 million

Calculate the 4-firm industry concentration ratio. Round your answer to two decimal places.

Question 11 (10 points)

Maybelline recently introduced a high-end lip balm called Baby Lips. The national target market (female, age 24 – 34, income $42,000 and higher) is estimated at 20.8 million individuals. Research indicates that, in the first six months of 2011, 4.17 million women in the target group purchased Baby Lips. During the same time, approximately 12.3 million women in the target demographic group purchased high-end lip balm. Calculate brand penetration for Baby Lips. Round your answer to two decimal places.

Question 12 (10 points)

Maybelline recently introduced a high-end lip balm called Baby Lips. The national target market (female, age 24 – 34, income $42,000 and higher) is estimated at 26.8 million individuals. Research indicates that, in the first six months of 2011, 3.58 million women in the target group purchased Baby Lips. During the same time, approximately 12.3 million women in the target demographic group purchased high-end lip balm. Calculate market penetration. Round your answer to two decimal places.

Question 13 (10 points)

Maybelline recently introduced a high-end lip balm called Baby Lips. The national target market (female, age 24 – 34, income $42,000 and higher) is estimated at 21.1 million individuals. Research indicates that, in the first six months of 2011, 3.79 million women in the target group purchased Baby Lips. During the same time, approximately 12.5 million women in the target demographic group purchased high-end lip balm. Calculate penetration share for Baby Lips. Round your answer to two decimal places.

Question 14 (10 points)

Mobil 1 is a leading synthetic motor oil. Competitors include Quaker State and Castrol. Synthetic oils can deliver crucial advantages to your engine: long oil life, reduced fuel consumption and wear, quicker cold starts, and cleaner, longer-lasting engines. As the price of engine repairs increases, more consumers are considering synthetic motor oil. The industry is targeting owners of mid to high range import vehicles, such as BMW, Mercedes, Lexus, Acura and Range Rover. Mobil reported 2010 U.S. sales for Mobil 1 of $ 25.3 million. Based on company research, Mobil estimates category sales to Mobil 1 customers of $ 67.9 million. Calculate Mobil's share of requirements for its synthetic oil brand. Report your answer to two decimal places.

Question 15 (10 points)

The hearing aid battery market has been quietly, but steadily, growing. This growth is attributed to an aging population and the improvement in hearing aid technology. Zinc air replacement batteries use air outside the battery as a source of power. There is a tab on the battery which seals the air holes to ensure freshness until the customer is ready to use the battery. To activate the battery, simply remove the tab, wait one minute to allow air to enter and activate the ingredients, and insert the battery into your hearing air. Zinc air batteries last 3 to 21 days, depending on the actual hearing aid and battery size.

Costco is a major competitor in this market. In 2010 Costco reported 11.2 million zinc battery customers, who purchased a total of $ 1.86 billion of disposable hearing aid batteries. In the United States there were 51.8 million disposable hearing aid battery customers, who purchased $ 4.30 billion in this category. Calculate the heavy usage index for Costco customers. Report your answer rounded to two decimal places.

Question 16 (10 points)

Portable wireless speakers are becoming increasingly popular, due to the diffusion of handheld media devices. These products are sold online and through electronics retailers.

There are numerous competitors, including Jawbone, Audiovox, Sony, Spracht, Philips and Uniden. Product examples include the Spracht Aura Blu Note ($49 - $79) and the Bose Soundlink ($299).

Spracht is targeting the 24 to 40 year old market, making up 24 % of the U.S. population (currently estimated at 309 million individuals). Spracht 2010 U.S. sales were $ 3.14 million. Research shows that $ 1.78 million were purchased by the target demographic.

Calculate the brand development index for Spracht. Report your answer calculated to two decimal places.

Question 17 (10 points)

Portable wireless speakers are becoming increasingly popular, due to the diffusion of handheld media devices. These products are sold online and through electronics retailers.

There are numerous competitors, including Jawbone, Audiovox, Sony, Spracht, Philips and Uniden. Product examples include the Spracht Aura Blu Note ($49 - $79) and the Bose Soundlink ($299).

U.S. national sales of portable wireless speakers were $ 86.6 million for 2010 (the latest year for which data are available). Of this amount, the 24 to 40 year old segment accounted for $ 33.5 million. This segment makes up 21 % of the U.S. population (currently estimated at [309] million individuals.

Calculate the category development index (24 to 40 year olds) for portable wireless speakers. Report your answer to two decimal places.

Answer 1

multiple questions posred and i am solving first 4
1)Glacial market share= units it sold/total unit sold in country
=3305/46786=7.1%
2)2010 industry sales=2009 industry sales*(1-% decrease)
2009 industry sales=47413/(1-8.9%)
=52045
3)% change in glacial sales=(2010 sales units-2009 unit slaeS)/2009 unit sales
=(3269-3969)/3969
=-17.6%
4)change in unit slaes =2011 sales-2010 sales
total industry 2011 sales=17.21mn and it is 19.2% increase over 2010 sales
2011 sales=2010 sales*(1+% increase)
2010sales=(17.21*10^6)/(1+19.2%)
=14437920
2010 market share of webber=5.8% and units sold=5.8%*14437920=837400
2011 market share=4.2% and units sold=4.2%*17.21*10^6=722820
chnage in unit sales=722820-837400=-114580