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The Super Bowl was on 2/3 - and as always with the Super Bowl, it had...

The Super Bowl was on 2/3 - and as always with the Super Bowl, it had the most expensive ads. Even if you don't care about football - from a marketing perspective, the ads are worth some attention. Pick one of these ads and then describe it (be specific)- state the product/company being advertised, describe the ad itself, and then your own opinion if successful at advertising that product or the brand. Some of the best ads do very little to advertise anything about the product, but it might create 'goodwill' for the brand. If you didn't see the Super Bowl - you can do a quick internet search to find the ads.

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Answer #1

BRAND: Mcdonald's

YEAR: 1993

AGENCY: Leo Burnett

SUPERBOWL: XXVII

This iconic 1993 ad while ludicrous pitted rivals Larry Bird and Michael Jordan against each other for a Big Mac and became an instant hit. It not only popularized a basketball saying "nothing but net during the biggest football game of the year but has also led to many a remake
In reality, the minute-long cut here is a mix of the two advertisements that were airing separately during Super Bowl XXVII, part one in the first quarter, and part two in the half-time. McDonald's followed up with a sequel to the next big game ("One Year Later") and a video featuring LeBron James and Dwight Howard in the 2010 Super Bowl XLIV preview.

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