Question

The Super Bowl was on 2/3 - and as always with the Super Bowl, it had...

The Super Bowl was on 2/3 - and as always with the Super Bowl, it had the most expensive ads. Even if you don't care about football - from a marketing perspective, the ads are worth some attention. Pick one of these ads and then describe it (be specific)- state the product/company being advertised, describe the ad itself, and then your own opinion if successful at advertising that product or the brand. Some of the best ads do very little to advertise anything about the product, but it might create 'goodwill' for the brand. If you didn't see the Super Bowl - you can do a quick internet search to find the ads.

Business   Economics   
0 0
Add a commentTranscribed image text
Next >

Homework Answers

Answer #1

BRAND: Mcdonald's

YEAR: 1993

AGENCY: Leo Burnett

SUPERBOWL: XXVII

This iconic 1993 ad while ludicrous pitted rivals Larry Bird and Michael Jordan against each other for a Big Mac and became an instant hit. It not only popularized a basketball saying "nothing but net during the biggest football game of the year but has also led to many a remake
In reality, the minute-long cut here is a mix of the two advertisements that were airing separately during Super Bowl XXVII, part one in the first quarter, and part two in the half-time. McDonald's followed up with a sequel to the next big game ("One Year Later") and a video featuring LeBron James and Dwight Howard in the 2010 Super Bowl XLIV preview.

0 0
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
Choose one from each question: Marketing communications are the means by which firms attempt to ________,...
Choose one from each question: Marketing communications are the means by which firms attempt to ________, persuade, and remind consumers about the products and brands that they sell. inform interest none of the above attract reach 1 points    QUESTION 5 Which of the following is a shortcoming of advertising? It does not allow dramatization of brand or company. It is too customized and only attracts niche markets. Lagged effect. It can only be used to attract target or specific...
Sam Fulkerson of Quality Research Asoociates reviewed notes of meetings with his clients during the last...
Sam Fulkerson of Quality Research Asoociates reviewed notes of meetings with his clients during the last week. Monday/am Discussions with Janey Dean, Director of Marketing for the Hamptons Bank. Dean is interested in knowing more about a bank image study. Informed her that we had not conducted such a study, but that i would meet with her in a week and discuss how to proceed. Dean wants to hire us for advice; her own staff may actually do the image...
Company Case Allstate: Bringing Mayhem to the Auto Insurance Advertising Wars In the spring of 1950,...
Company Case Allstate: Bringing Mayhem to the Auto Insurance Advertising Wars In the spring of 1950, the teenage daughter of Allstate general sales manager Davis Ellis was stricken with hepatitis shortly be- fore she was to graduate from high school. The worried executive arrived home from work one evening just as his wife returned from the hospital where their daughter was admitted. As he met her at the front door, his wife reported, “The hospital said not to worry. ....
The Business Case for Agility “The battle is not always to the strongest, nor the race...
The Business Case for Agility “The battle is not always to the strongest, nor the race to the swiftest, but that’s the way to bet ’em!”  —C. Morgan Cofer In This Chapter This chapter discusses the business case for Agility, presenting six benefits for teams and the enterprise. It also describes a financial model that shows why incremental development works. Takeaways Agility is not just about the team. There are product-management, project-management, and technical issues beyond the team’s control. Lean-Agile provides...
What are your top 3 take aways from this article? Technology is no longer just for...
What are your top 3 take aways from this article? Technology is no longer just for geeks. The internet has changed everything, including marketing. Be they small, medium or large, social media grants all companies an equal playing field on which to organically reach new customers. However, success will always ride on the marketing strategy employed. Obviously, larger companies have the advantage of bigger budgets and more resources. But that doesn’t mean social media for small business owners can’t compete...
Answer the following questions from the information below a. What are the organization's marketing goals? b....
Answer the following questions from the information below a. What are the organization's marketing goals? b. What are the symptoms of the problem? In other words, which of the organization's marketing goals mentioned in section a., above are not being met? c. What is the organization's problem? Look at the symptoms and make a judgement about what their cause may be. Do not confuse symptoms with problems. Problems cause symptoms. d. Perform a SW/OT analysis: -What are the organization's internal...
What role could the governance of ethics have played if it had been in existence in...
What role could the governance of ethics have played if it had been in existence in the organization? Assess the leadership of Enron from an ethical perspective. THE FALL OF ENRON: A STAKEHOLDER FAILURE Once upon a time, there was a gleaming headquarters office tower in Houston, with a giant tilted "£"' in front, slowly revolving in the Texas sun. The Enron Corporation, which once ranked among the top Fortune 500 companies, collapsed in 2001 under a mountain of debt...
After reading the following article, how would you summarize it? What conclusions can be made about...
After reading the following article, how would you summarize it? What conclusions can be made about Amazon? Case 12: Amazon.com Inc.: Retailing Giant to High-Tech Player? (Internet Companies) Overview Founded by Jeff Bezos, online giant Amazon.com, Inc. (Amazon), was incorporated in the state of Washington in July 1994, and sold its first book in July 1995. In May 1997, Amazon (AMZN) completed its initial public offering and its common stock was listed on the NASDAQ Global Select Market. Amazon quickly...
Outline and answer all discussion questions following case description in details. (Do not attempt to solve...
Outline and answer all discussion questions following case description in details. (Do not attempt to solve if you can not fulfill all the requirements!!!!) THE ENERGY BAR INDUSTRY In 1986, PowerBar, a firm in Berkeley, California, single-handedly created the energy bar category. Positioned as an athletic energy food, it was distributed at bike shops and events that usually involved running or biking. The target segment was the athlete who needed an efficient, effective energy source. Six years later, seeking to...
Please do not attempt to solve if you can not answer all!!! THE ENERGY BAR INDUSTRY...
Please do not attempt to solve if you can not answer all!!! THE ENERGY BAR INDUSTRY In 1986, PowerBar, a firm in Berkeley, California, single-handedly created the energy bar category. Positioned as an athletic energy food, it was distributed at bike shops and events that usually involved running or biking. The target segment was the athlete who needed an efficient, effective energy source. Six years later, seeking to provide an alternative to the sticky, dry nature of the PowerBar, a...
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT