Suppose a single firm produces all of the output in a contestable market. The market inverse demand function is P = 200 -2Q, and the firm’s cost function is C(Q) = 8Q. Determine the firm’s equilibrium price and corresponding profits.
P = 200 - 2Q
TR = P*Q = 200Q - 2Q^2 (total revenue is the product of price and quantity)
MR = dTR/dQ = 200 - 4Q (MR is the first order derivative of the revenue function)
C = 8Q
MC = dC/dQ = 8 (MC is the first order derivative of the cost function)
P=MC for optimal output as the market is contestable market
200-2Q = 8
2Q = 192
Q = 96 (this is the output corresponding to the Price and MC equality)
P = 200 - 2Q = 200 - 2*96 = 8 (this is the price corresponding to the output at Price and MC equality)
Total Revenue = P*Q = 96*8 = 768
Cost = 8*Q = 8*96 = 768
Profits = TR-C = 768-768 = 0
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