Question

SCENARIO 5

You are interested to find why customers prefer particular retail stores over other stores to buy groceries in South Africa. You decide to carry out a quantitative research to find an answer.

QUESTION 5                                                                                                                                                                                                       [25 marks]

Develop 10 questions to collect the primary data using questionnaire. Get the questionnaire filled by at least 10 respondents(you may administer the questionnaire via email or using google forms or survey monkey). Screen shot or any other proof of forwarding the questionnaire to the respondents should be included as part of answer. Analyse the data collected using descriptive statistics. You may analyse the data manually or using excel or any other statistics software. Interpret the data collected.                      

Answer 1

Below are the questions which were asked in a Questionnaire:

1. Do you like to visit the nearby store?
2. Do you like to visit to a single store where different variety of items are easily available?
3. Would you like to go to a store which is close to home but the quality of goods in that store is not good?
4. Would you like to go to a store which is not close to home but the quality of goods of that store is excellent?
5. Would you like to go to a store where the staff of the store is very good, polite, humble but the quality of goods of that store is not good?
6. Would you like to go to a store where the staff of the store is very rude, ill mannered, but the quality of goods of that store is very good?
7. Would you like to go to a store which has a large number of employees and you don't have to wait much after taking the same for the billing but the quality of goods is not good there?
8. Would you like to go to a store which has a very few number of employees and have to wait too much after taking the same for the billing but the quality of goods is excellent there?
9. Would you like to go to a store that is taking care of cleanliness in the situation of this pandemic situation of COVID 19 and the quality of their products is also good but it is far from you house?
10. Would you like to go to a store that is in a location around which a lot of vegetables shops and other daily necessities shops are around also the quality and hygiene of the store is very good but its far from your house?

Please find attached the analysis. According to it people prefer quality of produce, hygiene, distance to the store as deciding factors while choosing a store.