Question

The two BELLOW examples illustrate the benefits of research
WHICH ONE IS AN EXAMPLE OF BAISIC RESEARCH, AND WHICH ONE AN EXAMPLE APPLIED RESEARCH

EXAMPLE ONE
Globally, colas account for more than 50% of all sodas sold. The challenge for the $187 billion soft drink industry is giving consumers in developed
markets the sugary taste they want without giving them the mouthful of calories they don’t. Concerns about obesity and health have led to nine years of falling U.S. soda consumption. The soda giants can’t rely on existing diet versions of their namesake colas, as consumers are shying away from the artificial sweeteners they contain. Critics have blamed the ingredients – rightly or not – for everything from weight gain to cancer. Diet Coke is losing U.S. sales at 7% a year, almost double the rate of decline of American cola sales overall. So Coke and Pepsi are turning to research to save their cola businesses, which take in about two‐thirds of the industry’s U.S. sales. “If you can crack the perfect sweetener, that
would be huge,” says Howard Telford, an analyst at researcher Euro monitor International.

EXAMPLE TWO
Right from her days as a clerical employee in a bank,
Sarah had observed that her colleagues, though
extremely knowledgeable about the nuances and intricacies
of banking, were expending very little effort to
improve the efficiency and effectiveness of the bank in
the area of customer relations and service. They took
on the minimum amount of work, availed themselves
of long tea and lunch breaks, and seemed unmotivated
in their dealings with the customers and the management.
That they were highly knowledgeable about
banking policies and practices was clearly evident
from their discussions as they processed applications
from customers. Sarah herself was very hardworking
and enjoyed her work with the customers. She always
used to think what a huge waste it was for talented
employees to goof off rather than to work hard and
enjoy their work. When she left the bank and did the
dissertation for her PhD, her topic of investigation was
Job Involvement, or the ego investment of people in
their jobs. The conclusion of her investigation was that
the single most important contributory factor to job
involvement is the fit or match between the nature of
the job and the personality predispositions of the people
engaged in performing it. For example, challenging
jobs allowed employees with high capabilities to get
job‐involved, and people‐oriented employees got job involved
with service activities. Sarah then understood
why the highly intelligent bank employees could not
get job‐involved or find job satisfaction in the routine
jobs that rarely called for the use of their abilities.
Subsequently, when Sarah joined the Internal
Research Team of a Fortune 500 company, she applied
this knowledge to solve problems of motivation, job satisfaction,job involvement, and the like, in the organization

Answer 1

First example is an example of Applied research as it is being done for commercial purpose. In order to solve life problems of obesity and solution is being created in order to solve future problems.

Whereas the second example is a case of Basic research as it is curiosity driven and not for commercial purposes. It expands current knowledge on the topic in order to solve an issue.

Thus the first example is Applied Research and the second example is Basic Research.