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21. True or False? In consumer behavior theory, consumption is shaped by the family life cycle...

21. True or False? In consumer behavior theory, consumption is shaped by the family life cycle (the number, ages and genders of people in the unit). Explain.

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Answer #1

True. Yes consumption is based by a family life cycle. In a family Men will buy what they want for the. Ladies wwant to try everything they can afford. Youth will run of after trends , Children will not have purchasing power so they try to stay on budget allocated by parents. Old people will be like of fine they will adjust with everthing. A youth with a job will try to purchase more. A jobless youth will purchase according to his budget. A large family with high income will buy more. A large family with less income want to stay on budget. A small family with more income will spend excess. A small family with less income saty on budget.

So thus consumption always depends on family cycle.

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