true or false
Consumer behavior refers to the influences in consumer decision making regarding the purchase of goods and services and relies solely on internal human factors.
Ans :-) yes, this is true that a consumer behavior refers to the influence in consumer decision making regarding the purchase of goods and services Because Behavior of a person is nothing but the way he acts in a particular situation towards a particular person or a place that can be easily moulded by showing him good advertisements and services. For example if a person usallly used to go to a small clinic but once upon a time when he was away from that clinic and he has to reach to the hospital and he saw one seven star hospital which he has seen only in TV advertisements and newspapers and one clinc which is on the way between that person and the seven star hospital then the person will definitely believe that this hospital is good weather he has taken treatment there or not but as what he had seen in the advertisement is right.
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