Question

QUESTION 1

True or False? Focus groups are a version of observational research.

QUESTION 2

True or False? A major limitation of personal interviews is the cost.

QUESTION 3

True or False? When a sampling unit is selected by chance, that is a probability sample.

QUESTION 4

True or False? Cohort segmentation categorizes consumers based on the defining events that occurred in their lifetime that shape attitudes and values.

Answer 1

Ans:

1) false

Observation research means recording the behavioral pattern of people and events to obtain marketing information.Focus groups means understanding the concept or product through group discussion.

2) True

In case of personal interviews a major limitation is cost.

3) True

In case of probability sampling sampling unit are selected by chance.

4) True

Cohort segmentation means cohorts such as experiences, events or other factors of customers are used to identify and categorize customers in segments.