Question

what is a B2B approach?

Answer 1

The B2B stands for business-to-business. It is a sales approach. By adopting this approach, a business makes a commercial transaction with the other business. This can occur when:

(a) A retailer purchases products from a wholesaler for the purpose of re-selling.

(b) A firm needs services for some operational purposes. For example a cloth manufacturer employing an accounting firm for audit purposes.

(c) A firm needs raw material to produce the goods.

So, a business-to-business approach means trade between two businesses.