Question

How would you characterize strategies? What might be some examples of B2B marketing outreach/digital strategies?

Answer 1

In order to characterize strategies the following points must be considered-
1. Strategies are always measurable. So it becomes very important to have a specific goal while formulating a strategy and always measure them to the certainty that there are successful or not.
2. Strategies are actionable, they are not dependent on forces which cannot be controlled. So they must be a proper tactic while forming a strategy.
3. Strategies are very clear and the employees should understand exactly what the organization strategy is in order to be successful.
4. Strategies do not change much and as the business grows it is important to know what will work and what will not. Once you know what works that tactics must be applied and be consistent with the strategy.
5. Strategy always include a proper business plan and it is not just an tactical plan for achieving every strategic goal. For example if you want to increase the sales by 100% your plan should include everything from investing in better lead generation methods and retaining employees to hire new ones.
Some examples of business to business marketing digital strategies would be that the company which wants to promote its product to business clients can go for Search Engine Optimization. In this strategy the business which is looking for a particular service can simply Google that particular product and the company which wants to sell its product to a business house, will have its website listed on the top of the search engine but this search result will be in organic in nature. That is the website will although be listed on the top page but it will come with written that it is advertisement, so that people can differentiate between paid and non paid advertisement.

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