Question

how b2b and b2c are used in healthcare?

Answer 1

Healthcare B2B and B2C marketing stategies are used to be completely separate. In B2B marketing , it was focused on selling

a) medical equipment,

b) devices , and

c) services to hospitals,

whereas the B2C targetes the consumer of the healthcare products and services.

Today, the B2B marketers were much more careful of the end-user feedback.  The Consumers have more relevant information on their fingertips and thus various providers to select from than ever before.

In this response, the B2B healthcare marketers are trying to tailor their branding activities and lead generation campaigns as to consumer buying habits more likely .