Question

what are the Pros and cons of establishing B2B channel for Wealthfront?

it is an automated investment service company based in Redwood city, California

Answer 1

Pros :

1. Can Reach to the new customers via your channel source i.e more presence of your services.

2. Sales will increase

3. Your services will be advertised & promoted by channel also , therefore will have more impact of Advertising i.e Increased Brand identity.

4. You will get new market in low costs

Cons :

1. Less control over end to end sales process

2. As the some part of revenue will be shared by the channel himself so it can affect revenues and profit margin.