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Why is Attribution Important especially in B2B Marketing?

Why is Attribution Important especially in B2B Marketing?

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Answer #1

Following are the reasons why attribution is important in B2b marketing.

1) Better alignment of marketing activities.

2) Provies value to the partner.

3) It fosters communication.

4) Helps to create and achieve team goals.

5) Helps to make use of all the opportunities.

6) It helps to know all the referral sources.

7) It helps to track return on investment accurately.

If you have any doubt please comment, I am always ready to help you.

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