assume that you are the owner at recent startup how would you engage with multinationals to strategically penetrate in local market?
Start ups generally need support from global multinational companies to enter local market because start ups have lower levels of technical knowledge.Several global companies provide support by augmenting the global startup program by localized program made for the emerging market. IBM's Global entrepreneur program provides free access to various soft ware programs across the globe.Multinational like IBM provides training to start ups in order to enhance their skills to the standard of the world.Being mentors to startups is very important component of multinational corporations engagement program for startups.As for eg Microsoft's Biz Spark program gives start ups free accessibility to Mirosoft technology.In fact multinationals like Microsoft , IBM , Google , Amazon has sponsored 10,000 startups program
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