Question

1. Assume you are keen to be a franchisee owner in Oman. Answer the following questions.

a. Which foreign company would you like to bring into Oman, which has no presence in the sultanate currently? Why do you think being a franchisee of this company in Oman is a good idea? Explain in detail.

b. Where would you open the outlet (‘site selection’ element). Justify.

c. How would you create awareness about this product / service (‘advertising’ element)? Explain with at least 2 points

Answer 1

1. A. Amazon hypermarkets.

Oman is one of the prosperous country in the middle east. So introducing amazon retails in the cities of Oman will bring company a decent footprint in Arab nations. And also Amazon opens up a tight competition with Walmart and Lulu group.

Why I chose Amazon is because, Oman's retail industry is expected to grow by 9.3% each year. And it will reach a evaluation of $11.3 billion by 2023. So bringing Amazon, which is one of the retail giant will induce the growth of the retail sector and the company.

B. Muscat

It's the capital city of Oman, which is having around 8 lakh in population. So there will be more customer footfall in the store. Also they are having more buying power.

C. Amazon is famous for their customer care. They provide an efficient service to the people. They are keen in customer satisfaction by providing a uncomplainable store operations.

Also they provide goods at low price. This also attracts customers into the store.

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