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A product that is categorised as a Star using the BCG matrix is most likely to...

A product that is categorised as a Star using the BCG matrix is most likely to be at which of the following product life cycle stages:

  

Select one:

A.  Birth

B. Introduction

C. Maturity

D. Growth

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Answer #1

Answer:-

A product that is categorised as a Star using the BCG Matrix Likely to be at Growth stage in Product Life Cycle.

Star in BCG Matrix denotes High Growth in business while holding High Market Shares in the industry. In Growth phase of Product Life Cycle the Turnover rises increasingly and customer awareness for the product in that market also increse. Hence with combine study of the BCG Matrix and PLC Matrix we can reach at the point that Star of BCG Matrix covered under Growth Phase of Product Life Cycle.

Option D) Growth is correct Answer.

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