Question

1.When Sydney decided to purchase a TV, she compared a number of options to assess quality, cost, and features. A TV is an example of a____product.

A) unsought

B) specialty

C) shopping

D) convenience

2. which of the following product life cycle stages is associated with characteristics such as high costs, low sales volume, and little competition.

A) Market introduction stage

B) Decline stage

C) Maturity stage

D) Growth stage

Answer 1

1. Correct Answer is Option (C) Shopping Product

Shooping products are those which require consumer research and comparison of different options and their features etc.

The unsought goods are those of ehich the buyer is not even aware of buing it.

The specialty product are those which the customer actively seek to buy it due to the unique feature of it or the brand value of it.

Convemience product are those of which the customer does not have a plan to buy requires little thought and is a routine.

Correct Answer is Option (A) Market Introduction Stage

This is the stage in which there is high cost, low sales volume and little competition. During this stage the product is not popular and thus the demand is lower. Also, the production cost shall be higher due to above reason.