Question

For which type of product would likeability of the ad be a significant factor in the buying decision process?

a. M&M candies

b. a Tesla automobile

c. a Samsung television

d. the Chicago Cubs

e. all of the above

2. Which PLC stage is likely to be the first to feature advertising to build selective demand?

a. introduction

b. growth

c. maturity

d. decline

e. none of the above (no way to tell)

Answer 1

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1. a. M&M candies.

This product's likeability of the ad be a significant factor in buying decision process as deciding what to eat and shopping is the common example in the buying decision process. Also, children's get attracted to watch the colourful candles for eatables when they watch ad while other products like Tesla automobile or Samsung television and Chicago cubs khadi products which customer before buying grabs the knowledge about and decides according to their budgets also.

2. B. Growth is the stage where the product is first to feature advertising to build selective demand as the company tries to expand the market proportion by widening the existing market and creating a selective demand after the primary market is created. Also, advertising expense continues to be high.

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