Question

1.For which of the following products would a large manufacturer most likely use a push strategy? a. breakfast cereals b. minicomputers c. dishwashing detergent d. women's hosiery

2.In which stage of the product life cycle would pioneering advertising be most likely to appear? a. growth b. maturity c. culmination d. introductory e. decline

3The ______ of an ad is defined as all the written or spoken material in it. a. layout b. copy c. feedback d. message

Answer 1

Answer 1- C.Dishwashing detergent

Explanation- Because the rest of three options needs pull strategy. In simple words it is moving your products towards customers. Push strategy is to make your products reach at the customer in the minimum time by eliminating or minimising distribution channels so that the products can reach to the customers at minimum time. In the given question the large manufacturer can by appointing salesmans and also by using discount coupons push it's dishwashing detergents.

Answer 2- D. Introductory

Explanation- Pioneering advertising is to inform about the arrival of a totally new product or service and also to explains it's benefits to the target customers that is why it is used in the introduction stage of the product life cycle.

Answer 3- B. Copy

Explanation- Copy defined as all the written and spoken material in an advertisement, including headlines, coupons, name and address of the advertiser, and the body of the message.