Question

• In B to B, segmenting by Industry, firm size and ownership is called:

Benefits

Democompany

Firmographics

Behavioural

• In which of the following stages of the product life cycle are promotion efforts minimal?

		Decline
		Growth
		Maturity
		Introduction

• The best approach to distribution strategy is sequential. Design a channel structure first, then manage the behavior of channel members.

True

False

• Channel stewardship is the same as channel management.

True

False

Answer 1

1. Firmographics.

They are the descriptive attributes of the firm that help in segmenting individual firms as per their size and ownership.

2. Maturity stage

At this stage, marketing effects will be minimal because sales will be at peaks due to wide spread reach of the product.

3. True

As mentioned, the best approach for distributive strategy is to design channel structure and then manage the channel members behaviour.

4. False.

Channel stewardship is to constantly guide and direct changes, while management aligns the channel with customer needs to drive the profits. So, they are different.