Which of the following would be the best scenario for a company and why:
1. Revenue of $100 and COGS of $35
2. Revenue of $200 and COGS of $120
1. Revenue = $ 100
Cost of goods sold = $ 35
Gross profit = revenue - cost of goods sold
Gross profit = $ 65.
Gross margin percentage = (65/100)x100
Gross margin percentage = 65%
2. Revenue = $ 200
Cost of goods sold = $ 120
Gross profit = $ 80
Gross margin percentage = (80/200) x 100
Gross margin percentage = 40%.
The first case is having a greater gross margin percentage than second case and hence first case would be the best scenario.
SUMMARY:
First case is having more gross margin percentage than second case and hence first case will be best suitable one.
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